Companies spend hundreds of thousands of dollars on designing and maintaining their brand image, using logos, signage, business cards and even elevator music to draw attention to their brand. Yet when it comes to the everyday email, the most common touch point with customers and prospects, the all-important brand is so often left to the whims of the email sender.
Just like your business cards, every email should feature correct logos and contact details for specific departments and individuals. Consistency is an integral part of branding, so rather than putting all that money to waste, let our Mail Signature ensure that your company has professional email branding – with consistent fonts, graphics and disclaimers!
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages.Direct Email Marketing
Deliver a consistent brand message with an email newsletter that compliments your website and sends relevant, targeted information to the right customers. A well designed email newsletter should communicate a number of key messages to your audience.Newsletters
Don’t miss out on your best opportunity to start a dialogue with a newly subscribed member. A well structured welcome email campaign is key to building a successful email marketing strategy.Welcome Emails
Stay in touch with lapsed members via a targeted re-engagement email campaign. Re-engaging members who have stopped opening or clicking on your email campaigns is an important part of all good quality email marketing lists.RE-ENGAGEMENT EMAILS
Landing page design is critically important in converting site traffic into customers. A well designed landing page should have a clear aim to present targeted information in a short/sharp message along with a data capture form.LANDING PAGES
It’s important when designing any data capture form to keep conversion at top of mind. If you attempt to capture too much information you can see a downturn in respondents willing to complete the form.DATA CAPTURE FORMS